I must say, this is one of the best taglines I’ve ever seen (and now that I work with a company that creates brands, I’ve seen my fair share). I spotted it last Saturday morning at Canadian Blood Services, where I donated blood.
I love giving blood. It’s something I look forward to doing every 56 days, which is as soon they let you give again. I love that they tell me that I “only” have to wait 56 days – which actually sounds much longer than eight weeks – and could they possibly sign me up for my next appointment while I’m here? Why not, I say, and just like that, I’m a regular donor. Continue reading
“L’Shana Tova!,” my relatives and friends are saying as they greet each other tonight. “Happy New Year! And,” some add, “may you be inscribed.” The whole expression is, “May you be inscribed in the Book of Life,” but I suppose we’re just too busy around the Jewish High Holy Days getting the gefilte fish ready to have time to finish our sentences.
The Book of Life is a bit of a fuzzy concept for me… I’ve forgotten the orthodoxy about it that I was taught as a child (we were Reform Jews, not that kind of orthodoxy, but still…). What remains with me is the sense that during these “Days of Awe,” we are given an opportunity to reflect on how we are coming along on the road to our holiest purpose. Continue reading