It’s In You to Give

BloodI must say, this is one of the best taglines I’ve ever seen (and now that I work with a company that creates brands, I’ve seen my fair share). I spotted it last Saturday morning at Canadian Blood Services, where I donated blood.

I love giving blood. It’s something I look forward to doing every 56 days, which is as soon they let you give again. I love that they tell me that I “only” have to wait 56 days – which actually sounds much longer than eight weeks – and could they possibly sign me up for my next appointment while I’m here? Why not, I say, and just like that, I’m a regular donor. Continue reading